Making a ‘smart’ decision

By Keith Gabbard
Chief Executive Officer

When it comes to technology, we want everything to be “smart” these days. We have smartphones and smart watches, smart appliances in our kitchen and laundry room, smart thermostats and smart home gadgets with smart apps to control them.

While all this smart technology is impressive and can make life more convenient while saving us money, the really smart part of it all is the broadband network that so many of these devices and apps rely on to bring us this functionality.

This trend toward devices that are only possible with broadband is not going away. And as broadband becomes the leading infrastructure driving innovation, it is impacting every facet of our lives.
That’s why we decided long ago that improving broadband service in our rural area was the smart thing to do. And that’s why we worked hard to earn the distinction of being a Smart Rural Community. With access to an advanced broadband network, boundless opportunities open up for our region:

Smarter businesses: Technology allows businesses to reach new customers and better serve the customers they already have. Smart businesses are using data and their broadband connections to learn more about customer habits, streamline supply chains and optimize their operations. Studies have shown that broadband-connected businesses bring in $200,000 more in median annual revenues than non-connected businesses. Our network ensures that these tools are available to our local businesses so they can compete regionally, nationally or even globally.

Smarter education: Local teachers and school administrators are doing amazing things with tablets, online resources and other learning tools. These smart schools are opening up new avenues for students to learn. Experts say that nationally, students in schools with broadband connections reach higher levels of educational achievements and have higher-income careers.

Smarter health care: From bracelets that keep track of physical activity to telemedicine, smart technology and broadband are improving the way we monitor and care for our bodies. Physicians are able to confer with other medical experts, transmit X-Rays and lab results and communicate with patients over our network. Through smart electronic medical records, everyone from stroke patients to expectant mothers is receiving better care because hospitals and doctors are getting “smarter.”

Smarter homes: A host of new devices has allowed users to bring smart technology into their homes. Smart devices allow you to monitor your home, change the thermostat, turn on lights and even lock or unlock doors remotely. While these smart devices offer plenty of convenience, they are also a smart safety decision to avoid coming home to a dark house or to receive an alert anytime someone pulls into your driveway.

We believe we’ve made smart decisions that put our community in a position to take advantage of this smart revolution. As our devices, businesses, homes, schools and hospitals get smarter, rest assured that your cooperative is smart enough to have the infrastructure in place to handle these demands — plus whatever the future holds.