Empowering members to be advocates for rural telecommunications

By Keith Gabbard
Chief Executive Officer

The results are in. Almost 200 readers responded to The PRTC Connection readership survey in our January/February issue. Your responses gave us good insight into what we’re doing right and how we can serve you better.

I appreciate those who took the time to share this valuable feedback with us.

Not surprisingly, the stories about local people in our community and the articles about food are the most popular pages among respondents. But I was pleased to see readers also enjoy the articles with information about your cooperative.

Perhaps that readership is why 85 percent of respondents said this magazine gave them a better understanding of technology, and 90 percent said they have a better understanding of the role this cooperative plays in economic and community development because of The PRTC Connection. It’s very gratifying to know our efforts are working.

I shared this data not to boast about how proud we are of this magazine, but to explain the reason why I’m proud of it. I believe having informed and educated members is a key factor to the long-term health of this cooperative.

In fact, educating our members is one of the seven core principles that lay the foundation for a cooperative. The National Cooperative Business Association says members should be informed about company and industry news “so they can contribute effectively to the development of their cooperative.”

Informed and engaged members make our cooperative better.

Broadband has been in the news quite a bit lately, from net neutrality to the president discussing high-speed network expansion. It’s important for our members to know how federal regulations, state policies and shifts in the industry can affect their broadband and telephone services.

Educating you on issues that matter to rural telecommunications and your community empowers you to become advocates for rural America. Big corporations and urban residents certainly find ways to make their voices heard, and it’s up to cooperatives like us and members like you to let legislators and policymakers know that rural America matters and decisions that affect telecommunications cooperatives matter to rural America.

I hope you enjoy the stories and photos in this magazine. I always do. But I also hope you come away with a little better understanding of your cooperative, the role we play in this community and the role you can play in making rural America better.