Focused on doing the right thing

By Keith Gabbard
Chief Executive Officer

As a community-based telecommunications provider, our focus is on meeting the needs of those we serve. To us, that means being ready to do the right thing every day for the communities we serve, no matter what challenges may come along.

Keith Gabbard

Keith Gabbard

As we prepare to celebrate Veterans Day, I am reminded of a story that serves as a powerful illustration of that ideal. It was Feb. 19, 1945, when American forces landed on Iwo Jima, a Pacific island some 750 miles south of the Japanese mainland. The island was a strategic stronghold for the Empire of Japan. If the U.S. could secure the island, it could stop the Japanese from interfering with bombing raids on Tokyo and ultimately use Iwo Jima’s airstrips to launch an invasion of the mainland.

After four days of intense battle, during which hundreds were wounded or killed, U.S. forces took control of Mount Suribachi, a 554-foot high mountain on the southwest tip of the island. Marines scaled to the top and planted an American flag. The Secretary of the Navy, James Forrestal, wanted that flag as a souvenir, so a second flag was brought up to erect.

What happened next changed history.

Associated Press photographer Joe Rosenthal was not present for the first flag raising, and almost missed the second one as he was piling up rocks to stand on for a better vantage point for a photo. When he saw the five Marines and one Navy corpsman beginning to raise the flag, he grabbed his camera from where he had set it on the ground and took the shot without even looking through the viewfinder.

It wasn’t until later that Rosenthal knew what he had captured. And neither he nor anyone in the photograph could have imagined the impact that single image would have on the overall war. The photo became an icon, a symbol of American victory. To a country growing weary of a world war, the sacrifices on the homefront and the loss of sons and husbands, the photo served as an inspiring confirmation that good would prevail.

It also became the central image of the Seventh War Bond campaign, which would raise billions of dollars to help fund the successful end of World War II. Rosenthal and the flag raisers were serving their country and doing what was right in the midst of incredible challenges. And the impact of their work will be felt for generations.

Though what we face today pales by comparison to the sacrifices of that generation, rural telecommunications providers like us have our own set of challenges. Industry changes, market forces and regulatory action are putting pressures on us unlike anything this industry has ever seen. But we are committed to doing the right thing, to serving you to the best of our ability. And we know that if we remain focused on the task at hand, good things will happen — for your telco, for your community, for all of us.

This holiday season, I encourage us all to take a few minutes to thank a veteran for his or her service, to count our blessings as Americans, to cherish the time we have with our families and to recommit ourselves to being ready to do what is right for our community and those around us. I wish you and your family many blessings this holiday season.